From: Scott Becker <>
Subject: [Becker's ASC E-Weekly] Extending ASC Life Spans: 4 Rules of Thumb | Coder's Guide to ASC and Physician Practice Modifiers | How to Improve GI Profits | Keynote Speaker Uwe Reinhardt Named 32nd Most Powerful in Healthcare -- Register for Fall Conference, Oct. 23 to 25 | Seeking Nominations for Lists |
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October 9, 2008
Latest News & Analysis

1. Extending ASC Life Spans: 4 Rules of Thumb for Mature Centers. Click Here button Thank you to Blue Chip Surgical Partners for sponsoring the article; learn more about Blue Chip: Click Here button

2. A Coder's Guide to ASC and Physician Practice Modifiers, written by Stephanie Ellis. Click Here button

3. Rick Kolsky, a brilliant professor from Northwestern's Kellogg School of Business, will speak on building a brand in healthcare at the fall ASC conference, Oct. 23 to 25; click here to download the brochure and register: Click Here button

4. Five ASC Industry Association Leaders to Know. Click Here button

5. Average Charge and Payment Data for 9 Upper-GI Procedures Commonly Performed in ASCs. Click Here button

6. Practice Partners in Healthcare Expands Management Team. Click Here button

7. Becker's Orthopedic and Spine Practice Review premiers in January; see a sample issue of the magazine (pdf): Click Here button

8. Regent Successfully Partners with Both Physicians and Hospitals to Turn Around ASCs. Click Here button

9. How Has USP 797 Affected Your ASC? Take the Survey Now. Click Here button

10. CMS Billing Edits to Reduce Payment Errors Posted Online. Click Here button

11. Surgical Notes and Source Medical invite everyone to the First Annual Fall ASC Conference Kick-Off Party, 8 to 11 p.m. Oct. 23 in Suite 929 at the Sheraton Hotel and Towers. Don't miss it -- register for the conference: Click Here button

12. 9 Interactive Approaches to Emphasize Patient Safety and Compliance With Accreditation Standards. Click Here button

13. Practical Guidance to Help You Understand and Plan for On-Call Coverage Payments, written by Jen Johnson, CFA. Click Here button

14. Timothy Smith Joins HealthCare Appraisers. Click Here button

15. Study Shows Efficacy of Computer Assisted Sedation System; Feasibility Study Published in GI Journal. Click Here button
Enhance GI Profitability: Add Just One Case Per Day

Estimating average reimbursement of $550 per case, just one case per day can go a long way toward making GI profitable: Five extra cases per week translates to $143,000. Conversely, assuming 15 cases could be performed in a block, leaving one room open for just one day costs an ASC $8,250; one open block weekly for a year would therefore cost $429,000 in revenue.

Enhancing GI profitability is among the topics that will be covered in the Nov./Dec. issue of the Becker's ASC Review. Also included: ENT trends, healthcare IT and keys for turning around trouble ASCs. Don't miss all this and more -- subscribe now.
Seeking Nominations for Lists -- Highlight Your Surgical Facility or Company

We are seeking nominations for several upcoming lists. If you have suggestions or nominations for any of the following, please e-mail Scott Becker.

1. We are seeking to interview staff from five to 10 centers that the employees believe are great places to work. These can be independent or chain-affiliated. If you have suggestions, please let us know.

2. We are seeking to feature 20 investor-owned hospital companies to know for the January issue of The Hospital Review. On a related note, if you'd like a free one-year subscription to The Hospital Review, please e-mail Rob Kurtz or e-mail Matt Leemkuil.
Fewer Than 15 Registration Spots Left for
Fall ASC Conference Oct. 23-25 -- Register Today!

15th Annual Improving Profits and Business and Legal Issues for ASCs
Presented by ASC Communications and the Ambulatory Surgery Foundation
Sheraton Hotel and Towers, Chicago
Oct. 23 to 25

We have added rooms to our block, but it is again nearly sold out. Book your hotel ASAP. The Sheraton Hotel and Towers has set aside special group rates for conference attendees. Please contact the hotel directly to make your reservation. Be sure to mention you are attending the ASC Conference in order to receive the discounted group rate.

To make a reservation, go to, or call (800) 325-3535 or (312) 464-1000.

Group room rates:
Standard - $289 (single) or $319 (double)
Club Rooms - $364 (single) or $394 (double)

Here are five great examples of topics that will be covered at the conference:

1. Do You Play Hockey? -- Why Centers Are Using Canadian Markets to Sell Their ASCs -- Donald Kramer, MD, President, Northstar Healthcare; Larry Teuber, MD, President, Medical Facilities Corp.

2. How a Hospital Partner Can Help an ASC -- Should Your Hospital Ow Shares, and How Much Should It Own? -- Phil Taylor, MD, Knightsbridge Surgery Center; Robert Carrera, CEO, Pinnacle III; Ed Hetrick, President, Facility Development and Management

3. Implementing and Marketing Bariatrics in ASCs -- Jamie Carr, RN, President, Carr & Associates; Kimberly Taylor, President, Taylor & Associates

4. Creative Restructuring of a Physician-Hospital Joint-Venture ASC -- A Win-Win-Win Solution -- Jeff Leland, Managing Partner, Blue Chip Surgical Partners; Mark Beaugard, MD, and George Trajtenberg, MD, Turks Head Surgery Center

5. Controlling Implant Costs, Staffing Costs and Supply Costs -- Strategies for Success -- Larry Teuber, MD, President, Medical Facilities Corp.; Scott Jackson, VP, Surgery Center Division, McKesson Surgical

To see the entire agenda, download the conference brochure (PDF).

There are four ways to register:

1. Fill out and mail or fax the registration form in the conference brochure.
2. Call (703) 836-5904 or (800) 417-2035.
3. Register online by clicking here.
4. E-mail

*           *           *
Contact us toll-free: (800) 417-2035

Featured E-Weekly Advertisers

1. Surgical Notes. Surgical notes is a nationwide provider of medical transcription, coding and other related value-added information technology services for ASCs. Read more about Surgical Notes.

2. Meridian Surgical Partners. Meridian aligns with physicians in the acquisition, development and management of multi-specialty ASCs and surgical facilities. Read more about Meridian.

3. MEDtegrity. The MEDtegrity Medical Laundry Network is a $500 million commercial laundry network comprised of the largest and most successful independent and family-owned laundries in the United States. Learn more about MEDtegrity.

Thank You to 10 Great Companies

1. MedHQ. MedHQ is an expert in accounting, revenue cycle, human resources and credentialing services and provides these business office functions to hospitals, ASCs, imaging centers and physician practices nationwide. Learn more about MedHQ.

2. QSE Technologies. QSE Technologies is a premiere IT systems integrator serving the ambulatory healthcare industry for more than five years. Read more about QSE.

3. Regent Surgical Health. As buyers, developers and managers of outpatient surgery centers and physician-owned hospitals around the country, Regent Surgical Health is an experienced developer and specialist in turnaround situations. Read more about Regent.

4. Practice Partners. Practice Partners in Healthcare takes great pride in the development, management and equity ownership with its physician and hospital partners. Read more about Practice Partners.

5. Ion Healthcare. Ion Healthcare provides a turnkey solution for screening and management of patients with sleep apnea referred to your surgical center. The company's clinically proven quality program will provide your center everything needed to assess and manage risks of sleep apnea in patients referred to your center. Learn more about Ion Healthcare.

6. Prexus Health. Prexus Health is a 100 percent physician-owned company that specializes in the development and management of multi-specialty, physician-owned ASCs and small hospitals. Learn more about Prexus.

7. Serbin Surgery Center Billing. Serbin Surgery Center Billing was founded in 2001 to provide the answer to ASCs' complex and unique billing needs, providing expert and accurate coding, billing, collections, and managed care negotiations solely to the ASC industry. Learn more about SCB.

8. Woodrum/ Ambulatory Systems Development. Woodrum reorganizes, performs financial turnarounds and develops new ASCs; its strength is in growing ASC businesses with innovative programs and adding new surgeons. Read more about Woodrum.

9. McShane Medical Properties. McShane Medical Properties is an integrated design/build construction and real estate development firm offering comprehensive services for the healthcare industry. Read more about McShane.

10. zChart EMR. zChart EMR was developed by dozens of healthcare professionals -- administrators, office staff, nurses and physicians -- at multi-specialthy outpatient surgery centers. Learn more about zChart.

Upcoming ASC Events
15th Improving Profitability, and Business, Strategic, Clinical and Legal Issues for ASCs
Oct. 23 to 25, 2008

The 7th Annual Orthopedics-, Pain Management- and Spine-Driven ASC Conference
June 11 to 13, 2009

For a complete list of upcoming events, click here
Quick Links
  • Click here to visit VMG Health for valuation needs.
  • Click here to visit HealthCare Appraisers.
  • Click here to visit Practice Partners in Healthcare.
  • Click here to visit National Surgical Care
  • Click here to visit Ambulatory Surgical Centers of America.
  • Click here to visit Serbin Surgery Center Billing
  • Click here to visit Meridian Surgical Partners.
  • Click here to visit Erdman (A Cogdell Spencer Company)
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