An American Medical News report discussed three steps to marketing a physician practice at a local event.
The first step is to determine whether the practice will reach its intended market. To reach children younger than 13 and their parents, for example, seek out children's fairs. To connect to Spanish speakers, target exhibits at Latin American cultural festivals.
The next step is to attract people to the booth. Brochures about the practice should be standard, but staff members should be creative in dispensing information because the practice will have to compete for attention at the busy event. Taking blood pressure or making some other minor medical assessment may engage attendees.
Once people are at the booth, the next strategy is to get their contact information so the practice can follow up with a note or phone call. For example, a practice can offer to take visitors' email addresses in exchange for a chance to win a book or product.
Physicians who market their practices at fairs say good boundaries are important to avoid legal problems that may result from dispensing medical information in an informal setting. If asked for detailed medical advice at a fair, a physician should respond that an answer would require an office appointment.
The first step is to determine whether the practice will reach its intended market. To reach children younger than 13 and their parents, for example, seek out children's fairs. To connect to Spanish speakers, target exhibits at Latin American cultural festivals.
The next step is to attract people to the booth. Brochures about the practice should be standard, but staff members should be creative in dispensing information because the practice will have to compete for attention at the busy event. Taking blood pressure or making some other minor medical assessment may engage attendees.
Once people are at the booth, the next strategy is to get their contact information so the practice can follow up with a note or phone call. For example, a practice can offer to take visitors' email addresses in exchange for a chance to win a book or product.
Physicians who market their practices at fairs say good boundaries are important to avoid legal problems that may result from dispensing medical information in an informal setting. If asked for detailed medical advice at a fair, a physician should respond that an answer would require an office appointment.