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Medical Practice Marketing: 5 Common Mistakes

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In a Physicians Practice article, James Doulgeris, manager of the healthcare division at HCP Associates, lays out the most common medical practice marketing mistakes made.
Here are the five mistakes:

1. Treating marketing as an expense.
2. Promoting specialties and services without relating them to solutions.
3. Confusing activity with results.
4. Doing the same thing and expecting different results.
5. Not combining instinct with information.

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