Maintaining professionalism on Facebook — 5 key notes on physicians’ personal social media accounts

Social media can benefit physicians and medical professionals who use it to accrue new patients or maintain relationships with current patients. However, a recent study found some physicians exhibit “unprofessional” social media practices, according to UPI.

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The study polled recently graduated urologists. Approximately 75 percent of participants had publicly identifiable Facebook profiles.

Here are five key notes:

1. Forty percent had unprofessional or “potentially objectionable” content on their profiles.

2. Some profiles featured profanity while others violated medical ethics and contained information about a patient’s health.

3. Kevin Koo, MD, lead researcher, said physicians play an important role in ensuring the patient-provider relationship remains intact and in upholding patient confidentiality standards.

4. American Medical Association 2010 guidelines recommend physicians set “appropriate professional boundaries” with patients over social media.

5. A different study found 92 percent of U.S. state medical boards conducted online professionalism violation investigations. Patients or their family members reported most of the violations, according to UPI.

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