How do physicians obtain industry information? — 6 things to know

Physicians use an array of mediums to obtain medical news and relevant industry information, a poll conducted by Prussia, Pa.-based CMI/Compass found, according to Medical Marketing & Media.

Advertisement

CMI/Compass polled 2,780 U.S. healthcare professionals in specialties including primary care, cardiology, oncology, neurology, dermatology and pulmonology.

Here are six things to know:

1. The survey found traditional media sources, including print and online medical journals, continue to be the top means for physicians to obtain information to stay up to date on the latest medical developments and treatment options.

2. Seventy percent of oncologists reported online and medical journals were equally important.

3. More than half (53 percent) of primary care physicians said pharmaceutical representatives update them on medical developments and treatment options.

4. Across all specialties, 70 percent of respondents reported searching for information online each day.

5. Forty-six percent of oncologists use online search engines four times daily for professional reasons.

6. Many respondents said they search brand-specific pharmaceutical or medical device websites to search for dosing information, safety information and clinical data.

More healthcare news:
10 largest freestanding surgery centers: SK&A
Sparrow Health unveils $20M endoscopy and radiology center: 4 things to know
KeyCorp increases Surgery Partners’ yearly EPS estimate: 5 things to know

At the Becker’s 32nd Annual Meeting: The Business and Operations of ASCs, taking place October 29-31 in Chicago, ASC leaders, surgeons and healthcare executives will explore strategies to drive growth, enhance operational performance, navigate reimbursement challenges and prepare for the future of ambulatory surgery. Apply for complimentary registration now.

Register to Attend Webinar

Is ambulatory care healthcare’s big margin engine? 4 leaders weigh in

Wednesday, July 29
1:00 PM - 2:00 PM CDT

Presenters: Joe Ganley, athenahealthJeffrey Flynn, CASC, Gramercy Surgery CenterBryan Tsao, Access Center, Loma Linda University HealthJason Zepeda, Northridge Hospital Medical Center, CommonSpirit HealthGreg DeConciliis, PA-C, CASC, Boston Out­Patient Surgical Suites

Advertisement

Next Up in ASC News

Advertisement

Comments are closed.