There's still no comparing Facebook to other social media websites when it comes to reach, writes Bryan Kramer for Business 2 Community. Still, even with all the obvious importance of Facebook, some businesses are still getting a lot wrong.
Mr. Kramer offers these five tips to get your Facebook page up and sailing:
Keep it up-to-date
''Take time to ensure that your business hours and contact information are still correct. It may also be a good idea to update your cover photo with something more timely-such as a holiday photo.''
Post consistently
''Don't be afraid to share more than just information about your products and services. You can share YouTube videos, quotes–basically anything that inspires you.''
Boost posts, but not too often
''It's important to limit the number of posts you boost. Overdo it, and you might potentially alienate readers. Depending on how much content you have to promote, I recommend that you boost a post at least once a week.''
Use Facebook Offers
''The service provides users with discount and promotional offers that are redeemable for goods and services at your business.''
Don't be afraid to recreate the wheel
Facebook has a section dedicated to examples of how people used novel methods to improve their business. Check it out here and draw some inspiration.
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