Direct-to-Patient: Why "Remarketing" Should be Part of Your ASC Online Marketing Strategy
Since the average performing conversion rates are 2 to 5 percent, remarketing is your online "follow-up" so to speak that targets the other 95 to 98 percent that didn't buy. You've already paid to get these people to your site in one way or another AND they've already been introduced to your brand. They've expressed interest by "clicking-through" to the website. It just makes sense that we would circle back to them the next time they access the Internet. The best part: it's possible to display highly relevant offers and ads as they browse websites other than yours. It's truly a powerful tool for ASC marketing and it drastically improves the campaign ROI.
At 2ndLAW, we've seen that utilizing remarketing campaigns in tandem with the inbound marketing effort can be a solid formula for success, which results in added case volume for the ASC. Many of these services have to be managed daily. Your agency should focus on attractive copywriting and banner ad development to continue to be highly effective. The rules of the game in terms of Internet marketing evolve day-to-day. What we are doing today was not possible even six months ago. Today, you can grow your ASC partner distributions even faster by embracing strategic marketing techniques.
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