89% of Patients Look for Providers Taking Their Insurance, 34% Consider Word-of-Mouth Very Important

The Journal of the American Medical Association released a report about what matters most for patients when selecting a physician, with health insurance and convenient office locations topping the list, according to a Medscape report.

The respondents to a September 2012 survey showed 89 percent felt it was very important for their primary care providers to accept their health insurance. Fifty-nine percent said a convenient office location was very important and 46 percent cited physician experience as very important.

Around 34 percent said referral from another physician was very important, but that still beat physician rating websites; only 19 percent thought physician rating websites were very important. Around 41 percent said the physician rating websites were not important at all.

Many physicians feel word-of-mouth is important to bolster their reputation, but only 38 percent of patients said word-of-mouth from family or friends was very important; another 47 percent said it was somewhat important.

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