Small businesses face stiff completion in their markets, but that does not mean there is no room for significant growth. Here are six ways small businesses can make big strides forward, according to a Times-Gazette report.
• Define your audience. Who are you trying to reach?
• Define your product. What problem does your audience have?
• Offer a solution. How does your product solve this problem?
• Reach your audience. How will you effectively reach your customer?
• Charge the right rates. How much will customers pay for the product to ensure you make a profit?
• Testimonials. How can satisfied customers help you attract more business?