6 ways for small businesses to budget effectively for marketing purposes

Small businesses, such as ambulatory surgery centers, typically do not have big marketing budgets and yet they face an increasingly competitive marketplace.

Here are six ways to market a small business for less than $100, according to an Entrepreneur report

1. Research your market ($0)
2. Turn email into your heavy hitter ($20 to $50 per month)
3. Add speed to your line up, such as creating a semi-customized mobile version of your website ($9 per month)
4. Build your website in accordance with search engine optimization best practices ($0)
5. Be strategically social ($41 to $71 per month)
6. Strengthen your team ($0)

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