It's time to rethink the way you're approaching the way you interact with your customers and patients online, Penney Fox says for Business2Community.
This year, your business should take a new approach to expanding its social media reach. Ms. Fox offers fives tips:
1. Think about A/B testing
"The idea is to compare your options and test which elements in your message connect with your fans. One big thing to keep in mind if you do plan to run an A/B testing for your content — make sure that you set up clear measurable metrics like monitoring your site traffic, click-thrus and Facebook fan page Insights (track your reach and clicks)."
2. Be yourself
"How many times are we going to read about how to be yourself in your social posts? Which is almost always followed by this phrase: Show your personality and your voice in your social messages."
3. A picture is worth 1,000 words
"It really comes to down to this: The majority of people are visual learners. When given a choice between reading a 10-page product guidebook or looking at a how-to-do-this picture, most people will take the graphic and then spend an hour trying to figure out which one is Part A and where is Slot C. That’s just how our minds work."
4. Develop, and stick to, a content strategy
"Having a plan for your weekly content postings will be one of those things that your small business just can't do without. Seriously, if you only have one free hour to do anything with your social media this week, use that time to work out your content strategy. Spend that time brainstorming and planning your post ideas."
5. Sales does not a follower make
"Running a sales promotion on your social sites may bring you a quick bump in traffic but it won't turn them into loyal fans. There are many days when we have to wear our sales person hat to keep our business running but don't let that spill over into your Facebook updates and tweets."
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