The following are three steps for collecting and interpreting data on what consumers need out of your products or services, compiled from a Harvard Business Review blog post.
1. Create a list of key features associated with your product or service.
2. Interview and record at least 10 consumers and 10 nonconsumers about the features of a given service.
3. Transcribe those recordings for statistical analysis.
4. Track documentation or transcripts, categorizing frequently appearing responses or features of those responses.
5. Analyze
The blog post further details a method for grouping customer buzzwords into easily trackable codes to understand and reference individual consumer frames of reference. Read more here.
More Articles on Turnarounds:
1. Create a list of key features associated with your product or service.
2. Interview and record at least 10 consumers and 10 nonconsumers about the features of a given service.
3. Transcribe those recordings for statistical analysis.
4. Track documentation or transcripts, categorizing frequently appearing responses or features of those responses.
5. Analyze
The blog post further details a method for grouping customer buzzwords into easily trackable codes to understand and reference individual consumer frames of reference. Read more here.