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5 Tips for Generating Data on Consumer Demand

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The following are three steps for collecting and interpreting data on what consumers need out of your products or services, compiled from a Harvard Business Review blog post.

1. Create a list of key features associated with your product or service.

2. Interview and record at least 10 consumers and 10 nonconsumers about the features of a given service.

3. Transcribe those recordings for statistical analysis.

4. Track documentation or transcripts, categorizing frequently appearing responses or features of those responses.

5. Analyze

The blog post further details a method for grouping customer buzzwords into easily trackable codes to understand and reference individual consumer frames of reference. Read more here.

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