What marketing trends are important going into next year, and how can businesses leverage them? The following are five marketing trends to note as 2014 turns to 2015, adapted from Forbes.
1. Transparency will be an important marketing tool in the era of the consumer.
2. Marketing will continue to shift from global to personal .
3. Digital marketing will make the playing field more even across businesses.
4. Chief marketing positions will have more success through fostering simplicity, rather than creating complexity.
5. The best marketers will have short-term thinking — hours, days and weeks, rather than months, quarters and years.
More articles on turnarounds:
10 things that motivate employees to go 'the extra mile'