Marketing is a tricky business. Who is your target audience and what is the best way to effectively reach them? Here are five tips for a powerful marketing plan, according to a Business 2 Community report.
• Instead of broadcasting a message, offer a solution for a problem.
• Create a strategy to solve your audience's problem.
• Determine who exactly in a larger audience you are targeting.
• Put yourself in the customer's shoes. Is the problem being effectively solved from that perspective?
• Devise a plan for distributing your message.