3 Tips for Vetting Business Partnerships
1. Evaluate the partner's process. Those who go beyond the surface, going beyond the 'what' and asking the 'why' of your business' methodology are engaged in the partnership process and are likely to have a better understanding of what exactly they are looking for in a successful business relationship.
2. Check with past collaborators. Ask around to see what it's like to work with the organization or group in question. Ask about their contributions, attribution for work completed and whether past collaborators would work with the partner again.
3. Question past vendors. If the potential business partner is a client, speak to past vendors and ask what the process of working with the client was like. Ask about freedom to pursue ideas, commitment and financial and logistical follow-through.
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