Chuck Cohn, founder and CEO of Varsity Tutors, a technology platform that provides private academic tutoring and test preparation for students, writing for Forbes, says that the new year is a great time to reassess your business' strengths and weaknesses.
Mr. Cohn said, in his estimation, there are three key areas that allow for CEOs to maximize their business' potential.
Those steps are:
1. Integrating digital technologies with physical realities
"The more technological investments your startup makes, the more you have to consider the physical processes behind them. Even the slickest website will be hard pressed to find success if the business model behind it does not include the proper processes to support the physical delivery of a product or service."
2. Committing to a focus on analytics
"Monitoring numbers and creating charts is merely the first step in growing your business; the next step is translating that data into a strategy with specific action items."
3. Designing and offering holistic experiences
"Try to envision a complete journey for your average client – from the time he or she is a lead to the moment he or she becomes a former customer. In between, there are many experiences and interactions that a person can have with your product or service. Effectively managing this journey can help your startup shine."
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