Social media can be a helpful driver of business, or it can be a resource-draining waste of time. Optimize your use of social media to avoid the latter outcome in your ASC's marketing strategies with these tips from Forbes.
1. Choose the right platform for your business and advertising strategies. Don't have accounts on more than five platforms, or managing all of them may become difficult.
2. Collect and act upon analytics for your social media accounts.
3. Post at appropriate times for your industry and clients.
4. Engage with your audience — communication is a two-way street.
5. Use photos when possible.
6. Incentivize your customers to use social media with social media-specific deals.
7. Emphasize quality, not quantity, in posts.
8. Understand social media for business is not the same as personal social media.
9. Hire a social media manager.
10. If you're failing on a platform, know when to call it quits.
11. Partner with complementary businesses on social media.
12. Handle comments professionally, even when they are frustrating.
13. Don't sync business social media to your phone.
14. Don't treat social as a direct sales platform.
15. Fill out your profile — it's important for brand reputation.
16. Make social media a legitimate part of your business plan.
17. Post things your fans want to see.
18. Make posts easy to share.
19. Balance personal and professional in your posts.
20. Proofread!
More Articles on Turnarounds:
9 Articles on Streamlining ASC Operations
How ASCs Manage Flex Hours Post-Healthcare Reform
7 Ways to Deal With Angry Customer Complaints
1. Choose the right platform for your business and advertising strategies. Don't have accounts on more than five platforms, or managing all of them may become difficult.
2. Collect and act upon analytics for your social media accounts.
3. Post at appropriate times for your industry and clients.
4. Engage with your audience — communication is a two-way street.
5. Use photos when possible.
6. Incentivize your customers to use social media with social media-specific deals.
7. Emphasize quality, not quantity, in posts.
8. Understand social media for business is not the same as personal social media.
9. Hire a social media manager.
10. If you're failing on a platform, know when to call it quits.
11. Partner with complementary businesses on social media.
12. Handle comments professionally, even when they are frustrating.
13. Don't sync business social media to your phone.
14. Don't treat social as a direct sales platform.
15. Fill out your profile — it's important for brand reputation.
16. Make social media a legitimate part of your business plan.
17. Post things your fans want to see.
18. Make posts easy to share.
19. Balance personal and professional in your posts.
20. Proofread!
More Articles on Turnarounds:
9 Articles on Streamlining ASC Operations
How ASCs Manage Flex Hours Post-Healthcare Reform
7 Ways to Deal With Angry Customer Complaints