ASC Industry Leader to Know: Robert Zasa of ASD Management
Mr. Zasa earned a master's degree in hospital and health administration from the University of Alabama at Birmingham and completed graduate programs in marketing at the University of California Los Angeles and Loyola University. He began his healthcare career as an administrator for the Ochsner Clinic in New Orleans. At Brookwood Medical Center in Birmingham, he operated a 552-bed hospital and developed satellite clinics and ambulatory businesses. He was involved in the founding and public offering of Alternate Corp. and served as corporate vice president for American Medical International and COO of AMI Ambulatory Centers.
In the early 1990s, Mr. Zasa founded Premier Ambulatory Systems. As president and CEO, he led Premier's acquisition, ownership and operation of 15 ASCs across the U.S. In 1996 he founded Ambulatory Systems Development, a private ASC development and management firm. The company was reorganized as ASD Management in 2009.
Mr. Zasa spoke to Becker's ASC Review about best practices for surgery center improvement. "Doctors really desire control of the operating room itself — the people, the supplies and instrumentation they use, right down to the flow of the room," he said. "Having the same nurse for your procedures and having a small group of the same anesthesiologists has a big impact on efficiency."
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