ASC Industry Leader to Know: Dale Rothenberg of DoctorsManagement
Formerly a chartered financial consultant, Mr. Rothenberg brings 10 years of experience in the financial services industry. He has also served as an instructor in the Continuing Medical Education program at the University of Kentucky and at the DeBusk College of Osteopathic Medicine Residency Program at Lincoln Memorial University.
Mr. Rothenberg discussed physician recruitment strategies in an interview with Becker's ASC Review. Patient testimonials are often an effective way to communicate the efficiency and quality of the ASC to potential physician partners, he said. "You could approach some of the physicians to nominate patients to talk about their experience — it's pretty easy to get testimonials from patients when they've had a 'wow' experience," he said. In addition to discussing the quality of medical care, he said patients can also highlight any administrative or logistical factors, such as convenient parking, few stairs required to access the center, elevator access and online preregistration.
© Copyright ASC COMMUNICATIONS 2012. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.
To receive the latest hospital and health system business and legal news and analysis from Becker's Hospital Review, sign-up for the free Becker's Hospital Review E-weekly by clicking here.