ASC Industry Leader to Know: Chris Zorn of Spine Surgical Innovation

Tags: Chris Zorn | Holmed Corp | minimally invasive | spinal surgery | Spine Surgical Innovation

Chris Zorn is the executive director of the Minimal Incision Maximum Sight Institute, which is designed to increase awareness of patients and spine surgeons about a new minimally invasive spine surgical retractor system. The system is designed to enhance visualization, outcomes and stability. He is also marketing director of Holmed Corp., and vice president of sales for Spine Surgical Innovation.

Spine Surgical Innovation is the global distributor of the Swivel Port MIS System. During his time with the company, Mr. Zorn has launched a new ad campaign focusing on the rapid ability to customize the Swivel Port MIS Retractor System for the individual needs of OEM vendors, distributors and surgeons.

Throughout his career, Mr. Zorn has shared his expertise in the spine industry, attended international conferences and given several presentations. Recently, he discussed new developments in spine implants on a panel at the 10th Annual Orthopedic, Spine and Pain Management-Driven ASC Conference in Chicago. He discussed how devices developed with an emphasis on making the healthcare system more efficient and less costly, particularly since reimbursement is under tremendous pressure.

"What can we do to help make the procedures less traumatic for patients, easier for the surgeons and less expensive for the healthcare systems paying for all of this?" he said. "Delivering surgery in an ASC is obviously different from surgery in a hospital. You have to keep an eye on what you're doing and look for incremental changes that can help you or your patient in the OR, and changes that you can get paid for."

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