New price transparency website draws on data from Aetna, Assurant Health, Humana & United Healthcare

A new price transparency website, Guroo.com, has launched. The online tool was built using data from Aetna, Assurant Health, Humana and United Healthcare, according to a report by The Washington Post.

The website was developed by the non-profit group Health Care Cost Institute. The initial launch of the website offers price comparison data on more than 70 common services, according to the report.

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